Product strategy for a media brand is mostly a question of focus. The right next product sits close to the reason people follow you, is something you could run happily for years, and works without you personally at every step. We help you find it from evidence in your audience, and then we build it.
How we approach product strategy
We start with a fixed-scope review: three to four weeks with your audience, your content and anything you already sell. We read deep into what you've published, map where your audience arrives and where it drifts away, and gather everything they ask you for.
What we do
- Sort what your audience asks for by how often, how strongly and who's asking. Our guide on finding out what your audience will pay for explains the method.
- Size each option plainly: who would pay, roughly how many, and what it would take to run.
- Write a recommendation: what to build, who it's for, how it could earn and what it would take, including "not yet" when that's the honest answer.
- Design, build and run what we recommend, if you'd like us to. The review is yours either way.
How you'll know it's working
- You have a one-page plan the whole team agrees on.
- Your energy goes into a small number of things you finish.
- The next thing you launch already has people waiting for it.
Most product strategy work leads to a media product or a subscription, and we stay to run both.