Monetising an existing audience means earning from the trust you've already built. The most durable way to do it is directly: people paying you for something that makes their lives better, because they value your judgement. It grows steadily, it compounds as subscribers stay, and it gives you a clear view of who your most committed audience is.
How we approach audience monetisation
We look for the thing your audience already keeps asking you for. It's usually hiding in plain sight: in comments, replies, search and your inbox. Our guide to finding out what your audience will pay for walks through how we find it.
Direct revenue rewards focus. A narrow audience that trusts you on one subject is one of the best foundations a paid product can have.
What we do
- Find what your audience keeps asking you for, and who is asking.
- Work out which of those things people would pay for, and roughly how many of them.
- Design and build the product, from a paid newsletter to a membership, course, tool or community. Our guide to choosing a subscription model compares them.
- Run it with you month to month, so it grows while you keep making the work your audience came for.
How you'll know it's working
- A growing share of your revenue comes directly from your audience.
- You can see who pays, who stays and why.
- Your audience trusts your recommendations as much as ever.