Audience engagement is your audience telling you what matters to them. A strong engagement strategy listens to that signal and builds on it, so that more people come back more often and the relationship deepens over time. That depth is what people eventually pay for.
How we approach audience engagement
We start with the moments when your audience is already most engaged and work out why. Then we build more of those moments into the week, so your readers have a reason to show up on a particular day.
We measure engagement as habits, by cohort. A weekly view of who returns tells you far more than a monthly total of views. Our guide to engagement metrics for media brands explains what we track and why.
What we do
- Read deep into your back catalogue, comments and replies to find where attention runs deepest.
- Look at return visits and opens by cohort, so you can see who is forming a habit.
- Design series, rituals and regular formats that give people a reason to come back.
- Make it easier for your most engaged readers to reply, contribute and find each other.
How you'll know it's working
- More of your audience comes back every week.
- Replies and questions go up, and they get more specific.
- Your best pieces keep being read long after the day they're published.
Engagement is the ground that retention and subscription revenue grow from, so we usually look at all three together.