Who we work with
Independent media brands with an opinion, a narrow focus and a hopeful view of the world: newsletters, podcasts, channels, publishers and communities.
What our clients have in common
We work with a few brands at a time, and we choose them for three qualities.
An opinion
You stand for something. Your audience comes to you for your judgement, and they trust it.
A narrow focus
You know exactly who you serve and you go deep for them: Japanese joinery, trail running, rare plants. The more specific, the stronger the bond.
A hopeful view of the world
Your work leaves people more capable, more curious or better connected, and they come back for more of that feeling.
These are also the qualities that make subscriptions work. People pay, and keep paying, for judgement they trust, aimed at them specifically, that leaves them better off.
By format
Each format has its own habits, economics and products. Here's how we work with each.
Newsletters
Grow a paid newsletter without losing reader trust: paid tiers, archives and community add-ons, plus the cohort numbers that show what works.
Podcasts
Ad-free feeds, bonus episodes, transcripts and listener communities: how to build a podcast membership listeners pay for and keep.
YouTube channels
Turn loyal viewers into members, course buyers and email readers. How video creators build income beyond AdSense, and what to measure.
Independent publishers
Paywalls, print and digital bundles, archives, events and billing that holds up at scale: a subscription strategy built around your editorial cadence.
Online communities
Membership tiers, marketplaces, directories, member tools and events: how enthusiast communities charge without losing what members come for.